Itai Steinberg UX Research & Design
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"Good design is grounded in research. Without understanding people, their context, and their needs, design is just a decoration"- Erika Hall
Under Constructions

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In my digital banking case study, I explored minimalist design strategies to simplify complex financial data and reduce cognitive load within the app. Drawing from my background in psychology and HCI, my design decisions—such as integrating Active Insights and positive friction—stem from a deep understanding of human behavior, ensuring the interface reflects real user needs and prevents critical errors.

Wolt case study presents a process of improving and redefining the payment and purchase stage in the app. The ideas for improvement and redefinition are based on research and experience in supporting the company's customers via chat.
Cookeat is a project that presents the process of a web-app product starting from problem definition, research, and characterization. The product is UCD, which includes a customization option for users to display results according to their level and preference.
Minute Media was an internship project I took part in. The project presents research and recharacterization of the company's internal communication and collaboration system called Voltax.
My Projects












